Privacy Policy

1. Information We Collect

To provide you with a flawless fit and a smooth checkout experience, we collect information that you voluntarily provide and data collected automatically through your interactions with our site.

• Personal Identifiers: Name, email address, shipping and billing address, phone number, and payment information (processed securely via our encrypted gateway).
• Transaction Data: Details of purchases, order history, and preferences (such as your interest in our Plus Size collection or Swim Skirts).
• Technical & Usage Data: IP address, browser type, device information, pages viewed, and how you navigate our menu (e.g., exploring Bikinis, One Pieces, or Beachwear).
• Communication Data: Any correspondence with our Customer Care team.

2. How We Use Your Information

Your data helps us tailor your experience, from discovery to delivery, ensuring it reflects the quality and style of our brand.

• To process your orders, manage payments, and deliver your chosen styles worldwide (excluding Asia and certain remote regions).
• To communicate with you about orders, updates, and customer service inquiries.
• To improve our website, product offerings (like our Flutter Sleeve tops or Tankinis), and marketing based on your preferences.
• To prevent fraud and enhance the security of your transactions, adhering to the same high standards as our PCI-DSS compliant checkout.

3. Sharing and Disclosure of Information

We value your privacy and do not sell your personal data. We only share information when necessary for our services:

• Service Providers: Trusted partners who assist with payment processing (like PayPal, Visa, MasterCard), shipping, and IT services, under strict confidentiality agreements.
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or acquisition of our business assets.

4. Data Storage and Security

Your security is our priority. We implement robust measures to protect your information:

• Data is stored on secure servers with limited access.
• We use industry-standard SSL encryption and PCI-DSS compliance to safeguard financial transactions.
• Payment details are never stored on our servers—they are processed directly through our secure, certified payment gateways.
• While we strive to protect your data, no online transmission is 100% secure; we encourage you to use strong passwords and secure networks.

5. Your Rights and Choices

You have control over your personal information, consistent with applicable privacy laws (such as GDPR for EU customers):

• Access & Correction: You may request access to or correction of your personal data.
• Deletion: You can request deletion of your data, subject to legal obligations.
• Marketing Preferences: Opt-out of marketing communications at any time by clicking “unsubscribe.”
• Data Portability: Request a copy of your data in a structured, machine-readable format.

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our site uses cookies and similar technologies to enhance your browsing and shopping experience:

• Essential Cookies: Required for site functionality, such as secure checkout and cart retention.
• Analytics Cookies: Help us understand how you interact with our menu and products, allowing us to improve site design and product curation.
• Preference Cookies: Remember your settings (like language or region) for a personalized visit.

You can manage cookie preferences through your browser settings. Note that disabling some cookies may affect site functionality.

7. International Data Transfers

As we serve a global community of beach lovers (with delivery exclusions for Asia and certain remote areas), your data may be processed in countries outside your residence. We ensure such transfers comply with applicable laws and provide adequate data protection.

8. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The latest version will always be posted here with the effective date.